STAINLESS STEEL AUTOMATIC WATCH
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The Cartier Story
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The name Cartier is synonymous with luxury,quality,and style.
Founded in Paris in 1847 by Louis Francois Cartier,the company
became renowned worldwide for its design and production of
beautiful jewelry and opulent objets d'art.A royal commission in
1904 made Cartier a supplier to Europe's Crowned Heads of state
and led England's King Edward VII to describe Louis Cartier,
grandson of the founder,as the jeweler of Kings,The King among jewellers.
By the early 20th century,Cartier had expanded its collection to include
watches.At a time when pocket watches were still considered
de rigueur for the distinguished gentleman,Cartier helped popularize
the wristwatch ,making it a bold fashion statement for men and
women as well as a status symbol among the well-to-do.
Louis Cartier is credited with creating the first men's wristwatch,the
Santos,in 1904.He developed and named the watch for his
client and friend,the Brazilian aviator Alberto Santos-Dumont,
who needed a device that would allow him to read the time
without taking his hands off the controls of his airplane.
Other classic designs followed,including Cartier's signature
timepiece-the Tank-which debuted in 1917 during the First
World War and was inspired by the tough new war machine
the Americans introduced to the fighting in Europe.
Cartier's first water-resistant watch was named after the Pasha
of Marrakesh,who requested that Cartier create watch that
he could wear while in his swimming pool and not lost track of time.
And while it is known more for its luxurious design,Cartier is
also credited with creating the highly functional deployment
folding clasp in 1910,which is now used by watchmakers
around the globe.
Modern Cartier watchmakers still base their watch designs on
the early fundamentals developed by Louis Cartier.Treasured by
collectors,Cartier watches are distinguished by their impressive
variety of shapes(round,square,oval,Tank,Tortue and tonneau),
by their exceptional materials and workmanship,and by their
recognizable Cartier aesthetic,an elegant blend of classic and modern design.
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